Privacy Policy

1. Introduction

Veerhelm Trading ("we", "us", "our") provides algorithmic entry-point analysis and related tools for automated capital allocation. We are committed to protecting the privacy of individuals who access our website, request access to our services, or otherwise communicate with us. This policy sets out the categories of information we may collect, the purposes for which we use that information, and the choices available to you.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms described here, please discontinue use of the site and contact us with any questions.

2. Information We Collect

We may collect information in the following categories:

• Information you provide directly — such as your name, email address, company name, and any details submitted through contact forms, access requests, or correspondence.
• Account and usage information — details related to how you interact with our platform, including login activity, configuration preferences, and feature usage, where applicable.
• Technical and device information — IP address, browser type, operating system, device identifiers, referring URLs, and general location data inferred from your connection.
• Cookies and similar technologies — information collected automatically through cookies, pixels, and local storage to support site functionality and analytics.
• Communications data — records of correspondence between you and Veerhelm Trading, including support requests and feedback.

3. How We Use Information

We use the information we collect for purposes that may include:

• Operating, maintaining, and improving our website and services.
• Responding to inquiries, access requests, and support communications.
• Monitoring usage patterns to understand how our tools are used and to identify technical issues.
• Sending administrative or service-related communications, where you have requested or consented to them.
• Maintaining the security and integrity of our systems, including detecting fraudulent or unauthorized activity.
• Complying with applicable legal obligations and enforcing our terms.

4. Legal Basis for Processing

Where required by applicable data protection law, we rely on one or more of the following legal bases to process personal information: your consent, the necessity of processing to perform a contract with you, our legitimate interests in operating and improving our services, and compliance with legal obligations. Where we rely on legitimate interests, we aim to balance those interests against your rights and freedoms.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to distinguish you from other users, remember your preferences, and analyse how the site is used. You can control or disable cookies through your browser settings; however, doing so may affect certain functionality of the site. We do not currently respond to "Do Not Track" browser signals.

6. Sharing and Disclosure of Information

We do not sell personal information. We may share information with:

• Service providers who perform functions on our behalf, such as hosting, analytics, and communications, subject to appropriate confidentiality obligations.
• Professional advisors, including legal and financial consultants, where necessary for business purposes.
• Regulatory or legal authorities, where disclosure is required to comply with a legal obligation, protect our rights, or respond to lawful requests.
• Business transfer recipients, in connection with a merger, acquisition, restructuring, or sale of assets, subject to standard confidentiality arrangements.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Criteria used to determine retention periods include the nature of the information, the purpose for which it was collected, and applicable legal or regulatory requirements.

8. Data Security

We implement reasonable technical and organisational measures designed to protect information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of information transmitted to or from our website.

9. International Data Transfers

Depending on where you are located, information we collect may be transferred to, stored, and processed in a country other than your own. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

10. Your Rights

Depending on your jurisdiction, you may have rights in relation to your personal information, which may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information, subject to certain exceptions.
• Object to or restrict certain forms of processing.
• Request a copy of your information in a portable format.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided on our Contact page. We may need to verify your identity before responding to a request.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

12. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to third-party sites, and we encourage you to review the privacy policies of any third-party services you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any updates will be posted on this page with a revised "last updated" date. We encourage you to review this page periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out via our Contact page.